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Comments: The model put on the reins to Google for free. .
Press report, for a large range of infringing Chinese books, Google spend 5 years in the digital library is again being pushed into the air waves. The unauthorized, 570-rights of the works has been 17922 Google scans the Internet. The Chinese writers ' Association, through the website to publish the text of the copyright society of China, is ready to organize domestic related rights holders on Google be accused of infringing acts.
Here again, pay tribute to the Chinese Writers Association. Zheng Yuanjie before the Association has strongly criticized the location of function, suggest that the Chinese Writers Association as the Writers Guild of American writers, as into a writers union, negotiations with publishers on behalf of writers, raising royalties. This time Writers Society, Culture and book writer to come forward to safeguard China's digital rights, this attitude is essential. .
Google's ambition has always been more than a search engine, or in accordance with the search interface next to related words ads to make money, it is a step by step information all around the world to organize themselves, whether it is Internet text messages, images, footage, or as a traditional paper publications in the form of books (Google through labour-intensive job link, let temporary workers have a page of a page to the pages scanned or photographed), Google Earth collects detailed to allow people to see free shop building massive 3D map information.
In addition to content aggregation, Google Apps system, Gmail, Chrome browsers and computer operating systems are testing the waters, Google phone, as well as the legendary Google computer (if the next outgoing Google R & D production chips, servers, chat software, antivirus software and even gaming news, I would not have surprised), plus its own search engine, you can not only play the role of competition for user attention, and will seize the hardware and software channels.United States New York Times columnist Randall Stross · reporter in its "planet Google: how will we live is a company completely change in its analysis that Google's diversified services constitute a set of assets to other Internet companies have been way (including technical, management, business models of the three dimensions of integration-innovative) to match, and more closely to strengthen links with the user.
Obviously, Google can achieve this mode of information dissemination the port, the process of the monopoly effect, a large aggregate user information will not only contribute to its precision marketing, and the data itself is a valuable resource, of course, is very business prospects of. We often see with many "Fudge-based" Internet is a different concept, Google put forward the "digital library" project after the firm forward, as of last year, incorporating scanned 7 million books. It is amazing how fear but the fact! . .
Google is known as the "digital library" conducive to the protection and the promotion of books and texts in different country and the social appearance of the circulation of cultural resources, plus the domestic and foreign Internet practitioners in recent years repeatedly fussing with the myth of the "free", which makes some people oppose the writer to defenders. However it should be noted that the digital copyright is protected by international conventions and national laws for the protection of copyright, Google cannot exempt from it, and "digital library" program itself is Google emerging as an important component of business models.
Even if the user free to study, can also be user stickiness and other products, services or advertising and other forms of exchange earnings, which was completely destroyed and so the production and dissemination of information value chain, the links in the chain would have a reasonable interest equitably All Shoulong to Google a hand. It's like a hotel or seize all the farmland nearby, brought several pots made of vegetables, free of charge to meals off, and then drinks and other dishes profitable, you can say farmers should not have paid the hotel food money? . .
The text of the Association as a responsible person, the rights of the people involved, any one of the authors or publishers to separate negotiations with Google are stand alone, and you want to spend a great time and financial costs, and effectively organize up to groups claim to equal status. In addition, I also suggested that the Chinese Writers Association, Association for the text book as well as national authorities on copyright, contact strongly opposed to Google Digital Library Program of the European countries concerned, to strengthen international cooperation and joint action try to, if necessary, while in many countries Start on the Google model of anti-trust investigations, forcing international conventions and national laws in accordance with the requirements to earn that pours from the purse took out part of the yard, which paid the cost of the digital rights to pay. This is the Internet era, to ensure to all individuals of literature and art and culture of the state of output quality, a solid chain of interest and the dignity of an important prerequisite..
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